Same Same... but Different
In this, the first bloggy thingy on the new website I thought I would explain the update and how it came about.
When I started the agency three and a half years ago *pinches self* I tried dozens of names, some were truly awful - 'Searchlight' being one that sticks in my head. Yeah. I know. Like something outa the early 90s.
I did as much focus testing, brainstorming and general nattering as I could in the weeks after being made redundant around Christmas, yeah thanks for that, and during one possibly wine fueled natter I remember saying to my friends Chris & Rich that I wanted to have a name that was saying stuff as basically that's what I did. Like Say, Say, Say the McCartney/Jackson song...
Realising I might get in a tiny bit of trouble if I used that we came up with You Say, I Say, We Say. The story behind it was that the YOU was my clients, the I was my agency and the WE was all of us together....
It is quite an email or website to reel off on the phone and for Twitter I shortened it to You Say Agency early on but still loved my baby. When we went Limited we decided to register the shorter name. Then in the last few months I have felt that my website was looking a little old. Yeah in three years it was looking old, so I asked my original designer Elwood & Harvey to have a look at the brand and site and give me some advice.
I was keen to keep the essence of the original logo and brand style, the agency was merely growing up not changing and it has become part of me. We did go through new colours but came back to the original as it really is a 1:2 of the agency rather than version 2.
I can really see the distance we have travelled with the update, hope you can too and here's to the next few years!